ANNA MENDOZA · ICF-CERTIFIED
You did everything right. Now what?
Career coaching for ambitious women navigating their second big chapter — the role after the big role, the pivot that's been quietly waiting, the version of work that finally feels like yours.
Hello, I'm Anna.
I spent 14 years inside three Fortune-500 marketing orgs before I noticed I was helping every junior on my team plan their next move except myself. So I left, retrained as a coach, and built a practice for the women I used to be.
I work with mid-career women in marketing, product, and ops — usually 8 to 18 years in. The ones who got the title, the team, the equity refresh… and a quiet question about what's next.
Eight years coaching. Two hundred conversations that mattered.
200+
Clients coached
Mid-career professionals, founders, and operators.
8
Years in private practice
After 14 years in-house at Fortune-500 marketing orgs.
4.9 / 5
Client-rated
Across 86 anonymous post-engagement surveys.
60%
Repeat clients
Come back for a second engagement within 18 months.
As seen in / heard on
- The Atlantic
- Lenny's Newsletter
- The Female Lead Podcast
- Lisbon Business Network
- MarketingProfs
How we'll work together.
Twelve weeks. Six 60-minute sessions, every other Tuesday. Async check-ins on Voxer in between — the small stuff doesn't need to wait for a slot.
I don't do workbooks. I don't do scripts. I ask the questions you've been politely avoiding and we sit with the answers together until something honest shows up.
What the 12 weeks actually look like.
A real shape, not a generic framework. We adjust as we go.
- 1
Week 1 — Discovery
Free 30-min chemistry call, then a deep 90-min session to map what's actually going on. You leave with three working hypotheses about what the real question is.
- 2
Weeks 2-4 — Diagnosis
We test the hypotheses against your week. What's draining? What's quietly working? Three sessions, lots of Voxer, no homework.
- 3
Weeks 5-8 — Decisions
By now the real question is sharp. We work it. The offer, the conversation, the resignation, the side thing. Sessions 4 + 5.
- 4
Weeks 9-12 — Integration
You act on the decision. I'm in your pocket via Voxer while you do it. Final session looks back honestly + sets the next 6 months.
Three ways in.
Discovery call
See if the chemistry is there before either of us commits.
- 30-min video call
- Honest read on whether I'm the right coach for you
- If I'm not, I'll point you to two coaches I trust
Most popular
Foundations
For most people. The full programme.
- 6 × 60-min sessions, fortnightly
- Unlimited async on Voxer between sessions
- Session notes + working doc shared with you
- Two follow-up check-ins over the next 6 months
Intensive
For decisions that are already on the table.
- 3 × 90-min sessions, weekly
- Heavy async support during the decision window
- Best when there's a specific deadline driving the work
What clients say.
I came in expecting Anna to tell me which job to take. She didn't. Instead she helped me notice I was solving the wrong problem entirely. Six months later I'm in a role I wouldn't have considered before.
Sarah K.
VP Marketing → COO at a Series B
Anna asks the questions my partner and my coach-curious friends have been politely not asking. She did it kindly. It worked.
Marta L.
Product Director, fintech
Twelve weeks, a real decision, and a way of thinking about my career that doesn't sound like a LinkedIn post. Worth twice what I paid.
Catarina F.
Independent strategy consultant
Things people ask before booking.
Honest answer: if the question is mostly about work and you have the energy to take action on it, a coach probably helps. If the question is about why work feels heavy in a way that bleeds into the rest of your life, a therapist probably helps first.
If you're not sure, we use the discovery call to talk about it. I've referred several people out to therapists I trust before they were ready for coaching. Nobody loses anything.
Let's see if we're a fit.
Reply to the email this demo came from, or write me at [email protected] with a sentence or two about where you are. I respond personally within two business days.